Cookie Policy

What Are Cookies and How We Use Them

Cookies are small text files that websites store on your device when you visit them. At equinthoraleon, we use various tracking technologies including cookies, web beacons, and local storage to enhance your browsing experience and improve our financial services platform. These technologies help us understand how you interact with our budget management tools and personalise your experience on equinthoraleon.com.

When you visit our website, we collect information about your device, browser, and how you navigate through our platform. This data helps us provide better financial insights, remember your preferences, and ensure our budgeting tools work effectively across different devices and browsers. We're committed to transparency about how we collect and use this information.

Our tracking technologies work seamlessly in the background to provide you with relevant financial content, remember your dashboard settings, and analyse how our Australian-focused business budgeting tools perform. We respect your privacy and provide clear options for managing these preferences throughout your experience with equinthoraleon.

Tracking Technologies We Use

equinthoraleon employs several tracking methods to provide comprehensive financial services and maintain platform security. Our primary tracking technologies include HTTP cookies for session management, local storage for dashboard preferences, and web beacons for content analytics. These work together to create a cohesive experience across our budgeting platform.

We also use pixel tags to track email engagement with our financial newsletters and educational content about Australian business practices. Server logs help us monitor system performance and identify potential security issues. Additionally, we employ fingerprinting techniques to detect fraudulent activity and protect user accounts.

• Session cookies: Temporary cookies that expire when you close your browser, used for secure navigation through our financial tools
• Persistent cookies: Stored on your device for extended periods to remember your preferences and login status
• Third-party cookies: Placed by external services we integrate with for analytics and content delivery
• Local storage: Browser-based storage for dashboard customisations and offline functionality
• Web beacons: Invisible pixels that track content engagement and email opens
• Device fingerprinting: Collecting device characteristics for security and fraud prevention

How Tracking Enhances Your Experience

Our tracking technologies directly improve your interaction with equinthoraleon's financial platform. When you customise your budget dashboard, cookies remember these preferences so you don't need to reconfigure settings each visit. This creates a personalised experience tailored to your specific business needs and Australian market requirements.

Analytics cookies help us understand which financial resources are most valuable to our users, allowing us to develop better budgeting tools and educational content. For instance, if many users frequently access our cash flow templates, we can create more comprehensive resources in that area. This data-driven approach ensures our platform evolves to meet genuine user needs.

Security-focused tracking helps protect your financial data by detecting unusual login patterns and potential unauthorised access attempts. This proactive monitoring ensures your business budget information remains secure while providing seamless access from your regular devices and locations.

Data Retention and Your Rights

We retain cookie data for varying periods depending on the type and purpose. Session cookies are automatically deleted when you close your browser, while persistent cookies may remain for up to two years. Analytics data is typically aggregated and anonymised within 90 days, ensuring individual user privacy while maintaining valuable insights for platform improvement.

Under Australian privacy laws, you have the right to request information about what data we collect, how it's used, and you can request deletion of your personal information. You can also opt out of non-essential tracking while maintaining access to our core financial tools and budget management features.

We regularly review our data retention policies to ensure we're only keeping information that's necessary for providing our services. This includes automatic deletion of old analytics data and periodic clearing of unused preference settings. Our goal is to maintain the minimum data necessary while providing excellent financial services.